Till now, you might have heard the word SEO a zillion times. You might have thought also what is the buzz around this word? How this can help your business to flourish? Why it is so important to adopt SEO-friendly practices for your website? What happens if you don’t adopt SEO for your business?
Is SEO only limited to improving the website’s overall searchability & visibility? Why it is so important?
These reasons will convince you to get on board with SEO for your business-
The organic search is the search results of the search engine that appears after the user enters the search query & it is not influenced by paid advertising. If your website is relevant to the search term, it will appear in the search. It is the primary source of website traffic that is highly competitive.
Google, being the most visited search engine, contributes to approximately 75% of the search queries. SEO helps you to be Google’s favorite & appear on the first page. When your website is highly being visible as a trusted resource by Google & other search engines always works in increasing the credibility of the brand.
Brand Credibility & Loyalty
Nowadays, whenever a customer has a certain need or demand, one straightway heads to the search engine and search for the sellers of their product or service. It is important to have a clean, beautiful, and user-friendly website that is easily discoverable when the search query is entered.
SEO helps to build a strong base for making your website appear among the top search results. Various elements go in establishing authority regarding search engines like-
- Quality Backlink Profiles
- Positive User Behaviour
- Machine Learning
- Optimized on page elements & website content
SEO is a consistent practice that helps to build brand credibility and a strong digital presence.
Positive User Experience
It is all about the user experience that will help you to yield more sales. SEO goes beyond organic rankings & maximum visibility to provide the best user experience. A positive user experience is crucial for a websites’ success.
Earlier, you might stuff a page full of keywords and rank number 1. But the customer wouldn’t prefer such a website as they wouldn’t get the required information. Now, Google has the tools to interpret a favorable or unfavorable user experience.
So SEO & UX work together to help both search engines & users. This includes setting appropriate headings, easy navigation & site structure, minimum website loading speed, user signals, speedy mobile experience, and other practices.
Local digital presence
The local search has become an integral part of small & medium-sized businesses due to the rising domination of mobile traffic. It helps in optimizing your online presence to attract audiences from the local searches.
It focuses on specific areas, towns, cities, regions & even states to increase brand visibility on the local level. The SEO professionals do this by updating the brand website and its content including local citings & backlinks & registering on the local business listings.
Helps to increase the sales
The customer does the online research before buying anything. SEO helps to promote your products, promotional offers, discount deals, new product launches in the most effective manner on search engines.
It positively impacts the buying cycle and helps to increase sales as it increases brand visibility and reaches the right target audience.
Helps to understand the working of the Web
The World Wide Web is an ever-changing place and it is always a challenge to stay at the top of the search result. SEO helps you to maintain your position and stay at the top of the search result.
It opens doors for new opportunities
SEO helps to build a positive and long-lasting brand image in the mind of the customers. High-quality SEO will always find a way to discover new opportunities that can be leveraged for the growth of the business.
It helps the customers to understand the brand better and opens new opportunities for the business.
If you are not on Page 1, then you are not winning
If you are not on page 1, then you are not moving ahead in the organic search game.
A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.
If you are not on Page 1, your website is not getting clicked at all.
SEO is the new normal now. The implementation of strong and quality SEO will always help in reaching a greater target audience & improve the credibility of the business.
How we can help you?
Do you want to reach a wider audience at the right time in the right place? We got your back.
We are one of the top digital agencies in Surat that provide integrated services including SEO, SEM, Digital Branding, Social Media Marketing & Content Marketing. Being one of the best IT companies in Surat we also specialize in providing Android & iOS app development, website design & development, & custom software application development services.