Why you should consider redesigning your website to improve your business?

It is a process of making changes and updates in the content, structure, format & navigation of the website to attract more visitors & improve website traffic.

Website redesign is a crucial part of brand rebranding initiative as it helps to contribute to business growth & acquire new customers. As the website plays an important role in the marketing and brand image in this digital era.

Because nowadays majority of the customers first searches for the products on online platforms before visiting the physical store.

Your website is no longer a reflection of your brand

The website is one of the important factors that add to the credibility of the business. If you want to portray a strong brand image, you need to have a website that eloquently captures the essence of your brand.  A powerful brand image can make small businesses & entrepreneurs grow exponentially & stand among the competitors.

The current website is outdated & built on old technology

Your website is built using old technologies and is difficult for search engines to read and difficult to access on mobile devices. Or it is running on plugins that haven’t been updated in years. The website might not be updated with the latest design trends as compared to the competitors.

The current website isn’t responsive

The responsive web design is an approach that creates dynamic changes to the appearance of a website depending on the screen size & orientation of the device being used to view it. It helps the users to navigate your website easily across all the devices.

There is a decrease in mobile visitors

If the website is not mobile-friendly or doesn’t load fast, then there is a probability that you might be losing a large chunk of mobile visitors. A higher bounce rate is harmful to the website & costs you valuable leads. A constructive website redesign will help to resolve these issues and reduce the bounce rate & increase lead conversion.

The current website is not SEO friendly

In today’s era, the real race is about appearing on the top search results when a related query is entered into the search engine. A website redesign will help to improve the site architecture and make it SEO friendly. It will help to adopt the best SEO practices and make necessary changes to the website to attract more website traffic.

You want to improve the rate of lead generation

A poor website will repel your customers. A new website design is streamlined with effective call to action (CTAs). Implementing CTAs and internal linking the pages & blogs will help you to retain the visitors on the website for a longer time & convert them into leads.

The current website doesn’t support a content marketing strategy

Content marketing is a technique of creating & distributing valuable, relevant & consistent content to attract & acquire the right target audience. A proper content strategy will help to establish credibility and increase website traffic. A website redesign will make it easier for visitors to find your content, build a customer database & implement market automation.

An effective marketing strategy involves making continual improvements that help to boost sales, maximize ROI & increase profit margin.

Track the current performance metrics

Before planning the website redesign, it is important to track the current performance metrics. It will give a proper idea of where your website stands & the metrics that can be improved upon through redesign.

The website’s monthly performance should be analyzed based on the following criteria’s-

• Number of visits, visitors & unique visitors
• Bounce rate
• Average time spent on the site
• Top performing keywords in terms of rank, traffic & lead generation
• Number of inbound linking domains
• Total new leads & form submissions
• Total business sales
• Total pages indexed
• Total pages that receive traffic

Determine the website redesign objectives

You need to be clear about the “Why” behind the redesigning of the website. There has to be strong reason behind it.  If you are not clear and just doing it because your competitor did or it has been a long time, then you should probably do some thinking.

It is not only about how your site looks but how it works. Be clear about why you are doing a website redesign and make these goals measurable.

Consider these data-driven objectives for your website-

• To increase the number of Visits & Visitors
• To decrease the bounce rate
• To increase the average time on page
• To improve domain authority
• To increase the leads and form submissions
• To boost the total sales
• To improve SEO rankings

These objectives are interdependent. They will help you to track the performance in a quantifiable and systematic manner.

Define the communication strategy

In this step, you should be clear about the branding, message, and unique selling proposition. It is important to adopt an integrated communication strategy that will ensure consistency across your website.

If you are planning to adopt a rebranding strategy, then the changes should be on top of your mind while redesigning the website. The communication should be clear, concise, and easy to understand.

Anyone who visits the website for the first time should immediately understand what is the brand stands for, your product offering, how it will benefit them & why they should stay on the site and buy products from you.

Define the user persona

Your website is hardly about you. It is about the visitors who are likely to buy from your website. Appeal to your visitors in the form of website design and crafting content around user persona. The user persona is a semi-fictional character based on your target customer.

For example, if you are a restaurant owner, you would have buyer personas such as businessman, college students, family, couple, corporate person, etc.

You should make sure the buyer personas should be identified and your website redesign strategy should be formulated considering it.

Conduct an SEO analysis

In this step, you need to conduct SEO analysis and find out which pages receive the most traffic, inbound links, convert the most leads & cover the most recent & effective content related to your industry. Create the proper 301 redirects for the highly valuable pages.

Conduct competitor analysis

You can conduct a competitor analysis to gain a quick understanding of your industry and the latest design trends. You will also get an idea of their strengths & weaknesses. Now you can list down areas where you can be unique and stay ahead of your competitors.

Save the high performing content & pages

The existing website might contain high-value pages that are generating high traffic but might lose their effectiveness due to redesign. It is important to save those pages & maintain them or update them. 

Choose the right CMS platform

The final step of the process is to choose an appropriate CMS platform that will help you to design, develop and publish the website. You can consider WordPress, Magento, Shopify or other platforms for the same according to your requirements.