To avoid that nagging feeling of ‘I know I’ve forgotten something…’ we’ve put together the ultimate app launch checklist, containing everything you need to get done before you launch to the public.
In this article, we’re going to discuss the various strategies you should consider before launching your mobile app.
1. Define your goals and target your audience
There are millions and millions of apps in the stores and defeating your competitors has become a really tough task nowadays. Before spending your valuable time in developing your idea, make sure that your product is unique. There are a lot of competitors in the app world today; hence developing a unique app is the way to go.
While defining and scheduling your objectives, also define targeting your audience. Think of your product, what are its main functionalities, what qualities does it have, and what type of audience could make better use of your app.
2. Research & study your industry and competition
It is always important to do extensive research. It is necessary to make your app popular in terms of number of downloads and average time spent, is there a me-too product in the market, what would be your apps distinctive feature.
Just like other ambitious business processes, building an app also needs extensive research to get valuable insights about market trends and expectations of the target audience. It would enable you to find out flaws of the competitor’s apps and you can come up with a better app solution.
3. Have a marketing strategy
Have a proper marketing plan will help you get and sustain your potential customer’s interest for your app. Guest posting is one of the effective content marketing strategy that can give your upcoming app more visibility. Through guest posting, you can highlight the features of your app while inserting links that will drive traffic to your content page.
If there is anything that majorly affects the success of your app, it is your marketing strategy. You need to have an appropriate plan to amplify and market your app through pre-launch efforts, branding, PR, outreach, and general web presence. Marketing your app early will pay off your efforts in the long run. This will help audience know about your app before it is released.
4. App optimization
Both the Google Play store and iOS App Store have similar variables when it comes to app ranking. There are 4 elements that you need to take into consideration when it comes to app ranking and optimization.
- Use of Keywords in the title & description
- The number of positive reviews received
- App visuals and branding
- The number of App downloads
Using keywords in the title offer a likelihood of over 10% increase in ranking. Use of keywords in the title has helped many Android & iOS apps good app ranking. The elements listed above would help in your app optimization process before launching.
5. Understand your audience
Developing an App without knowing your target audience is like firing a shot in the dark. It is essential to know your audience’s need because app’s success purely depends on it. Take opinions and feedback from your audience, it helps you know what they are looking for. Align your objectives with your customers’ demands, and there would be nothing that would stop succeeding your app. Once this point is ticked in your checklist before launching a mobile app, you are good to go.
6. Expand your network
After understanding your audience, you should start expanding your network. You need to approach the bloggers, influencers, and reporters, who belong to your industry and market. It would help you build better awareness about your mobile app.
In order to reach out to the most relevant and influential people, you can research different publications. Review apps of a similar category as yours and find out the publications who are interested in your app.
7. Testing and solving bugs in your app
It is highly crucial to conduct app testing and solving errors and bugs in your app. Your app should perform flawlessly when a user installs your app on his/her mobile.
Consider all the protocols while testing your app so that it does not hang and performs the way you desired. Conversely, if you publish your app without proper testing, users might get disappointed & uninstall rate will increase. These things may decrease app store ranking and lead to negative reviews.
8. Plan regular app updates
For any app to be successful, it is important to work on ongoing development & updates. You can take the help of analytics to get valuable details about the overall app such as features liked by users, details about sections of the app users are dropping off, etc. In accordance with these insights, you can plan updated and decide on new features for the app.
Many users like to access an updated app rather than its first version. You can launch your first update based on the analysis and then plan the entire roadmap of the app for success.
9. Broadcast your app
As soon as your app goes live in the app store, next essential step is to broadcast your app proudly in order to attract potential customers and allow them to download your app. Leverage the power of paid advertising with Instagram, Facebook Ads, Google Ads, and more. Utilize the power of social media marketing to get widespread attention from audience.
10. Track feedbacks/reviews of users
After launching your app, it is essential to track the feedback of the users continuously. This process will help you to identify bugs and errors in your app and make changes in the user experience & hold a strong position in the app.
The faster you identify all the things, the quicker you will be able to resolve errors in the app and provide better customer satisfaction.
After putting in place all the strategies before launching, you need to think about the launch date. Schedule your app launch date in a way that you have maximum time for app promotion.
Launching the mobile app on the relevant stores is not enough. You need to continuously look after promoting and enhancing the app strategy to succeed.
If you want to launch your app successfully, don’t hesitate to reach out to us. We, at Weingenious Technocrats, mobile application development company, have developed and launched a numerous number of apps. You’re welcome to share your project details; we will send you a free quote.