E-commerce apps have become the talk of the town as everyone is turning to e-commerce app like Myntra for their shopping needs. According to the Economic Times, the Indian e-commerce sector has already become a valuable segment with a market size of $50 billion. It is expected that the e-commerce sector will grow more than 3 times a market size of $188 billion in the coming five years.
One of the most loved and popular e-commerce apps for fashion and lifestyle is Myntra. It has become the leading destination for online shopping. But do you know what is the success mantra of Myntra? The user-friendly experience of the app.
Wondering how to plan to develop app like Myntra? Stay with us through the blog to know the answer. Because, you definitely don’t want to miss on this.
Myntra has become a popular and prominent e-commerce player because it uses a perfect blend of technology and provides a diverse range of fashion products. It has recently partnered with Microsoft to provide a hassle-free and personalized experience for customers as they shop through their computers or mobile phones. Myntra is using this partnership to integrate strong mitigation across supply chain management, inventory management, and site capabilities. The users will be able to explore 7,00,000 plus styles from more than 3000 domestic and international brands.
So, we know the user-friendly experience is the factor driving the success of the Myntra.
What goes into planning an app like Myntra?
Let us understand the process of app development in two phases- Planning phase & Developing Phase
“Plan your work, work your plan”
Determine the objective
There will be some idea behind the decision of developing an ecommerce app for your business. You can’t just create an app because everyone is trying to build one or it is trending. So, you need to determine the objective behind building the app. Because, this objective will become the base of designing the app. The objective should be framed in mind keeping the user’s goal as well as the business goal.
Now you know, when you determine objective, you can plan your budget clearly.
Develop your budget plan
The app development is going to cost you a particular amount of money. It is important to prepare a budget you want to spend on the app development. The budget will help to select a suitable quote from the company for app design, functionality, and features in a structural manner. We provide app development services at affordable rates. Get a quote for your idea now.
By now you know your budget, so now you can proceed to determining app functionality and features.
Determine App Functionality and features
Now, you decided the motive behind building the app, you have to decide how the app will work i.e. functions and features of the apps. The essential features Weingenious Technocrats integrates to create an app like Myntra
a. Easy Registration Process
You can easily signup via google account or Facebook account for the registration process. So, the user doesn’t leave the app without registration.
b. Customized search options
You can search across a diverse range of products in the app by our easy search and filter options. The user can search for a particular product category and filter the options based on price range, color, pattern, fabric, size, quality, etc. As a result, it will save the user’s time and helps them to make a quick selection.
c. Quick share option
You can easily share the products with your friends, colleagues, or family members by a simple click with our quick share option. So, you can make an informed decision. And, this will also result in the business growth and increasing brand awareness.
d. Checkout options
The customers can browse the items and add to their cart or wishlist. The wishlist is a list of items the customer has liked and wish to purchase in future whereas the cart contains the items that customer wants to purchase after exploring all the wishlisted items.
e. Push Notifications
It is the most important and prominent feature in the mobile app. It constantly reminds your customers of the special offers and discounts you are offering. The customers are also notified about the offers on the wishlist products as well and their availability. So, this feature helps to increase sales and keep your brand on top of mind recall.
f. User Interface
The user interface is the tool through which the user interacts with the inbuilt system through the software. We provide attractive and appealing UI/UX design that promotes user-friendly experience and hassle-free navigation through the app. Thus, the user interface is an important factor that shapes the customer experience.
g. Reviews and Recommendations
The users can easily give product reviews and read the reviews given by other users below the product display. The artificial intelligence technology is used to track consumer behavior and shows similar and recommended items at the bottom. When the customer purchases the product, he/she is asked the purchase is done for whom. In the future, whenever the customer searches any product, he/she also receives personal size recommendations based on previous orders. The size recommendations depend on the person for whom the buyer is searching for. Thus, this personalized recommendation encourages more sales and brand loyalty.
h. Delivery and Payment options
The users have to enter the delivery information and can multiple addresses in one account. Also, they are not required to enter detailed information which helps the user to quickly check out.
We also incorporate multiple payment options to ensure that the user can choose the most convenient option. So, this helps to facilitate easy payment and retain the customer to our site.
i. Security options
The confidentiality of the customer information is at the utmost priority for us. the user is required to share personal and sensitive information to make a purchase. We provide a proper system to ensure the security and confidentiality of the customer’s information. Our security facilities will help to gain the trust of the customer and as a result, make him/her stick to our brand.
j. Order History
We provide an easy tracking system where the customer can track orders, delivery status, payment status, return and refund requests, etc. Our system allows you to process customer’s requests at the earliest. The faster you solve customer’s queries especially return and refund requests, it will be easy to gain customer’s trust.
These were the various features that you can include in your app to deliver a seamless customer experience. You need to select the features according to your requirements and budget.
The e-commerce market is growing at a very rapid pace so if you even have a basic thought of developing an eCommerce app for your business, it is the perfect time to strike the chord.
Thus, these are the steps involved in the planning phase of developing an app like Myntra.
Learn more about the developing phase of app like Myntra
How much does it cost to develop an app like Myntra?
“Everything begins with an idea”- Earl Nightengale
Got an idea? We will execute it for you. All you need to do is get in touch with us
You know developing an app is not a cakewalk. So, if you want to develop an app from scratch, stay tuned for our next blog on- A comprehensive guide for developing an app like Myntra.
We hope you found this article insightful. You can get in touch with us for all kinds of IT requirements. We are just an inquiry away!