The Covid-19 pandemic has caused a real shift in how the businesses have been operating. Amidst the lockdown, many businesses were shut down and some shifted to the online platforms to sustain themselves. One of the recent trends that have emerged is the usage of on demand service apps.
The lockdown imposed restrictions on the movement of people for a prolonged period. There has been a shift in the consumer behavioral pattern due to the lockdown. People have started using technology to fulfill their every basic need more than ever.
This article explains the basics, benefits, and future on demand service apps in India. It is a comprehensive guide on how you can shift your business to on demand app
An on demand service app is the platform between the business and consumers to provide the necessary services to the consumers with just one click. The services include food delivery, cab booking, ticket booking, beauty services, grocery services, etc
The popular players are Uber, Zomato, Urban Salon, Book My Show, Grofers, etc. The popularity of on demand apps has grown multifold in recent years because of the ease and convenience.
Many businesses are planning to enter the on demand apps to increase their market presence.
Let us understand first why do you need on demand service apps for your business
“At least 40% of all businesses will die in the next 10 years,if they don’t figure out how to change their entire company to accommodate new technologies.” – John Chambers, executive chairman, Cisco Systems
The businesses are undergoing major changes due to the Covid-19 outbreak. There was a strict lockdown imposed due to the coronavirus outbreak. The lockdown has caused a major shift in the consumer behavior pattern which will be seen in the upcoming year.
The customers will tend to buy everything online as they will fear to visit the physical store due to the fear of coronavirus spread. They will look for the online availability of the necessary services they need.
The online consumption of the content increased drastically as people were free at home or working from home. They became hyperactive on the internet for information and entertainment purposes.
The perfect time to hit iron is when it is hot. Likewise, this is the perfect time to take the advantage of the opportunity and shift the business to on demand service app to attract more consumers.
The above image shows the customer journey in on-demand delivery apps like Uber or Zomato. The key is to make the customer journey easy and user friendly when he/she visits the app. The more easy your app is to use there are more chances of customer retention.
You might be wondering why on demand apps have suddenly become the talk of the town and why the majority of the businesses are considering this business model. If you look at 2020 till now, it has been a year of disruption. Everybody is unconsciously looking at the time in three different eras: Pre Covid-19 era, Covid-19 era and post Covid-19 era. We all know that we won’t be the same post this lockdown at individual levels. Thus there will be a paradigm shift in the consumption pattern.
Now, the businesses will have to make a shift in their approach and adopt recent trends to stay relevant. The major business that will see a surge in demand for on demand service apps are-
Grocery Delivery apps
As we all know, the Coronavirus is a communicable disease and spreads by human transmission. So it is crucial to maintain social distancing and control the spread. Grocery is one of the basic and daily needs of consumers. But you don’t have to necessarily go out for grocery shopping when you can rely on demand service apps.
Also, today’s fast-paced life has forced consumers to try online shopping instead of going to physical stores. Many local vendors have also started doorstep delivery amid the coronavirus outbreak.
The popular grocery apps in India are Grofers, Big basket, Zop Now, Nature’s basket, etc.
Food delivery apps
The food delivery apps have gained popularity in the last five years, especially in India. But the coronavirus has lead to the closure of your favorite restaurants and cafes. Are your food cravings taking a toll on your mind?
Get your favorite food delivered at your doorstep with the food delivery apps. Many popular brands like Dominoes, Mc Donalds, Pizzahut, etc have developed their online delivery apps for home delivery.
The popular food delivery apps are Zomato, Swiggy, etc. People will fear going to cafes and restaurants at least this year and they will turn to food delivery apps for their requirements.
One of the trends that were seen among the consumers during this lockdown was they are becoming health conscious. They are making exercise a prominent part of their routine to stay and fit and improve their immunity.
But with gyms and jogging tracks closed, the consumers started searching for an alternative option. This lead to an increase in the demand and popularity of fitness and workout apps.
Even, the prominent fitness trainers collaborated with fitness brands started conducting live sessions through various social media platforms, The personal/ gym trainers are seen training people through video chats.
Some of the popular fitness and workout apps are Cure Fit, Aaptiv Workout App, Nike Training Workout App, etc
“Telemedicine sector is expected to reach up to $32 million by 2020 in India”
The prime focus in the health care sector has been on Coronavirus disease since March. There are very fewer facilities available for other health issues. As result, telemedicine apps have become a sudden need of the hour to make healthcare facilities available at every home.
Now you might be wondering what are telemedicine apps? Telemedicine or e-medicine is the remote delivery of healthcare services including examination and consultations through the use of web-based applications.
The telemedicine apps will help to reduce the load on healthcare organizations. It will connect the doctors and patients without doctors being exposed to the risk of coronavirus contamination. Also in tier-2 and tier-3 cities where the health infrastructure is poor, these apps will help to deliver the services everywhere reducing the load on secondary and tertiary hospitals.
Some of the popular apps are Practo, Foreign OPD, MMHRC consult, etc.
It has been notified by the government that schools, colleges, and all other educational institutions will remain closed till July 31. The schools and colleges have started their online classes via teleconferencing apps.
But they are facing some prominent issues in the teaching process. A systematic educational app is needed to remove the hurdles in the teaching process and online education. We don’t know when the pandemic is over and the educational institution will continue to remain close till the pandemic doesn’t get under control.
Thus, the demand for in-house educational apps will increase due to the enforced lockdown. Some of the popular educational apps are Byjus, Udemy, Coursera, Khan Academy, Duo Lingo, etc.
The teleconferencing apps proved to be a savior during the pandemic for businesses and corporates. All the meetings were conducted via teleconferencing apps. They became prominent communication tools for meetings, interviews, board discussions, etc.
The usage of these apps will continue to increase as people continue to work from home. There has been a substantial decrease In face to face meetings and teleconferencing apps have taken their place.
Due to Covid-19 induced lockdown, Zoom emerged as the most popular platform during the pandemic allowing to connect many people at the same time. It was even used to conduct webinars, online courses, online classes, virtual social gatherings, etc.
1. Identify the problem and target audience
Every business idea should be generated from a problem you need to solve for the audience. Identify the problem you need to solve and the target audience. Why do people need this service? Do they really need it? Will your app solve their problem?
The prime focus should be on problem-solving. Why would a customer come to you if your product/ service doesn’t satisfy their need? He/she will come to you only if you have a valuable offering.
Then, you should research your target audience. You should know the prime users of your services. Further, you should understand the behavioral pattern of the target audience
2. Conduct market research
Launching your on demand app without any research is like shooting in the dark. Proper in-depth research should be conducted before designing your on demand service apps:
Research about your audience
First, you should look at the market as a whole. Now divide the market based on factors such as age, income, gender, occupation, income, behavioral patterns, etc. After that select the segment that you want to target. It is advisable that you target a niche audience and then design the on demand service app. Research about the consumption patterns of your target audience.
Analyze your direct competition
After you have selected the target audience, you need to find out the competitors that are already there in the market. Track your competitors’ moves, understand their offerings, and the mistakes they have been making. This will help you to know how can be different from the competitors and not repeat the same mistakes they have been making.
Analyze the overall sector
Before introducing your services in any sector, you need to understand the size of the sector, its growth potential, no of players in the market, recent trends in the industry, etc. An overall understanding of the sector will help you to design the services according to the recent trends in the market.
3. Create your business model
The prime motive of creating on demand apps is to earn a profit. If you have the perspective that you will earn money in some way through the app then that is not the right way. You need to have a proper business model in place to be profitable.
For on demand service apps, this part can be tricky because the success parameters are not specified. You need to decide on which parameters you will evaluate yours on demand service app.
Thus a proper business model should be in place to evaluate your business.
4. Identify app features
“Make the customer the hero of the story”
It is all about the user experience while using your app. You should choose the design and features that make your customers happy. The basic features that need to be there in your on demand service app are-
- Feedback System
- Help & Support
- Android-based, IOS based or Web-based app
You should choose the design from the user’s perspective and one that fits your budget.
5. Find the right team
By now, you must have understood how difficult it is to build an on-demand service app and the importance of hiring the right team to build the same.
Various challenges are prevailing due to the Covid-19 situation. You might not want to focus on developing the app from scratch and outsource it. Take advantage of our expertise in building the on-demand app for your business.
Thus, this was a step by step guide for creating an on-demand app for your business.
Weingenious Technocrats offer mobile app development services and our prime focus is always the client’s need. We take note of every minute detail and inculcate it in developing the app.
Get on board with us and develop the perfect on demand service app for your business.