Website acts as the front door of every business. Having a unique and compelling website design can contribute to making your business successfully online. A monotonous and poor website can damage business reputation which can result in loss of customers and revenue.
Before you start creating a brand new website or redesigning your existing website, it’s important for every business to be aware of various website design mistakes that you can avoid. If you are scrolling the internet to find the answer for the same then you have landed on the right place where we are going to highlight some of the common mistakes to avoid while redesigning their website.
1) Annoying Notifications and Updates
Too many notifications can irritate the users and lead them to exit from websites, whereas too few notifications will make users forget about the website.
Avoid sending similar notifications, unnecessary advertisements, and undesirable emails repeatedly. Such things may be annoying to users. It is important to update the website over time, but make sure to not do unnecessary updates. Be attentive to feedbacks from users leave in the App Store or Google Play and update the application as per their requirements.
2) Hidden Call-to-Actions
Many developers hide the call-to-actions behind explicit gestures to keep the screen clean. But hiding those conversion key interface elements can make it harder for customers to perform actions in the website. This may cause users to exit from the website.
Call-to-actions such as “Buy Now”, “Contact Us”, or “Order” are proven to be very effective and practical, contributing to a fluid UX. Take into account that call-to-action buttons should be in contrast with the rest of the colors on the website.
3) Ignoring website architecture
Many developers make a common UX mistake: they put more effort into aesthetics than its flow and architecture. Neglecting the necessary navigation and user experience within the website can make the design look nice, but it will probably be a pain to use. You must focus on outlining the flow before worrying about design details like color schemes and font formation. Before moving to the design phase, keep the flow in mind at all times.
4) Using Sliders in Excess
Using sliders or effectively can be a tricky process, full of pitfalls in and of themselves. Excessive use of sliders or carousels can also distract from your value proposition by being too flashy and attracting the wrong kind of attention. Avoid using sliders or being overly picky with their implementations. If you want your visitors in control of their experience, do not hide your content behind other slides in a carousel.
5) Using Media that Autoplays
While efforts to crack down on autoplay have significantly risen in the past few years, icons to denote browser tabs playing sound and even legislation against the practice, autoplay is still something to actively avoid. It would lead users to search for another quieter site than yours, and it takes away their ability to control their experience. Remember to not embarrass your visitors in their overlong meetings.
6) Using separate Mobile URLs
Having a separate URL for your mobile site can be a complete disaster and, arguably, defeats the whole purpose of a responsive design in the first place. Users end up wasting time as they are redirected from the website to its mobile version. It can also hurt your search engine rankings. However, having different URLs ensure that you can construct mobile sites with lighter pages that perform better on devices. The site will be more catered for viewing on specific platforms as well. Unfortunately, the negatives of having separate mobile URLs outweigh the positives.
7) Overusing visual media
The most common mistake to avoid during designing is overusing visual media. Animations, videos, and flash presentations can greatly increase the overall SEO value of an existing website. Regrettably, many clients and some developers believe this because these flashy techniques can actually attract more traffic.
The problem is that flashy visuals can turn users off rather than enticing them to stay and read your content. It’s considered as a bad website if a user leaves your website without ever finding the information they were searching for.
8) No Built-in Search
Some websites don’t have enough content. But it’s even worse when there is a lot of content and no possibility to search among them. Without a built-in search feature, the user can become easily annoyed by not finding what he is looking for.
Additionally, a built-in search without any filter can result in a page filled with low-quality search results. Not being able to find their desired information or products within the website will drive users away. Therefore, be sure to include a built-in search option in your user interface design.
9) Ignoring page load times
With the pervasive access to broadband on desktops, developers might have gotten used to relatively large resources on their web pages. But users may often be on slow and limited internet connections when dealing with mobile.
Even though a page may load easily on a desktop, it could take a long time on mobile devices. When users are forced to wait on their device for loading, even if only for a few seconds, they will often leave the page and hence you might lose your mobile traffic.
10) Poor Integration
A seamless integration is essential for the full functionality of the website. Website should also be able to connect to different websites and devices in order to ensure seamless data exchange. As a developer or designer, it is your responsibility to guide them through the website and ensure they can use all the functions.
First impressions are very important. Based on initial experience, the user decides whether to continue using your website or not. Proper beta test is required as it will reveal most of the issues that users will face. Therefore, you will be able to solve most of the initial problems.
The mistakes described above are some that you may have made unintentionally. Try avoiding them because they lead to constant design change requests and ultimately increase your post-design work. They can also lead to a loss of potential business and profits. Before submitting your final website design, must have a look at the common mistakes mentioned in this blog to ensure your project works flawlessly.